Why Monstro doesn’t have ads

Man on street surrounded by large billboards of ads

They could take our eyes off you

There’s a saying that’s popular about consumers of the digital economy (which is all of us, obviously): “If you’re not paying for the product, then you are the product.”

The reference is about how ostensibly “free” services extract their pound of flesh. It comes, not quite literally, from you. A complex ecosystem trades on users’ personal and behavioral data, serving up ads, product offers, and more, diverting their attention so well that people don’t even realize it’s happening.

If you’re not paying for the product, then you are the product.

But at Monstro we will be subscription-based, and therefore independent of outside influence. We won’t sell our clients’ data, so we won’t have an incentive to point their attention anywhere it shouldn’t be. Instead, we offer unbiased guidance. 

Even in offline financial engagements, that’s not always the case. Some advisors are compensated by commissions on sales, which can bias them toward executing transactions. Others may be charging a client fee, but working at an investment bank which sells their own branded financial products over others. But nothing that shows on Monstro is an ad. Each of the insights that clients see about their wealth story is targeted and personalized.

We also provide independent news, features, and video at the intersection of money and life, so people can make meaning out of their money. Just like our wealth strategists, our editorial team follows the highest standards. We abide by the ethical code of the Society of Professional Journalists. We strive to be accurate and fair. We verify facts, and we use original sources whenever possible, to provide top quality content.

Independent, unbiased, wealth management for the 99%. That’s our product. Not you.

Photo by Kyle Miller | Pexels

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