It builds a picture of their financial life from the data you already hold, and asks only the questions that matter for them.
Applies your rules.
It brings your products, policies and house views to that picture, across every area of their financial life, to determine what each customer should consider, when and why.
Delivers guidance in your channels.
It sends guidance to customers in your app and online banking, and updates your bankers, so they can be proactive. Every step is recorded.
Monstro runs inside the digital and internal channels you already have.
Watch Monstro think
Pick a moment. Monstro notices it, asks what it needs, works the numbers across every area of the customer’s life, checks your rules, then guides the customer and briefs your banker.
Frank, 61
Sold the machine shop he ran for 15 years
Illustrative example
Karen, 47
Started a new job in October
Illustrative example
Priya and Dev
Saving to buy their first home
Illustrative example
Alicia, 38
Her father has banked with your wealth team for 21 years
Illustrative example
Stage 1 of 6
What Monstro noticed
$2.4M lands in checking
Source: sale of his business
Spending about $15,000 a month, from account history
Stage 2 of 6
Monstro asks
MonstroWhen do you plan to stop working?
FrankIn about two years.
MonstroHas your accountant estimated the tax due on the sale?
FrankAround $450,000.
Stage 3 of 6
Thinking it through
Business ownershipSale closed. Income from the business stops now.
Cash flow and debtTwo years to retirement at $15,000 a month: $360,000 to keep easily available.
TaxSet aside $450,000 for the tax before investing anything.
Investments$2.4M − $450,000 − $360,000 leaves about $1.59M to plan with.
Retirement and benefitsA two-year horizon shapes how that $1.59M is invested.
Estate and philanthropyBeneficiaries on file predate the sale.
InsuranceHealth and key-person cover through the business have likely ended.
Stage 4 of 6
Checks your rules
Liquidity policy→Keep 24 months of spending easily available
Suitability requirements→A risk profile before any investment guidance
Wealth-advisor referral threshold→Over $1M to invest: introduce a wealth advisor
Approved compliance language→Wording from your approved library
Stage 5 of 6
The guidance
Your bankIn your app · now
Congratulations on the sale, Frank. Before anything moves, it makes sense to set aside about $450,000 for the tax and keep about $360,000, two years of spending, easily available. That leaves about $1.59M to plan with. Your health cover through the business has likely ended, and your beneficiaries predate the sale. Would you like to meet your wealth advisor to go through it?Book a timeNot now
Brief for your banker
Wealth advisor
Proceeds $2.4M in checking
Tax reserve $450,000 (customer's estimate)
Keep available $360,000 (24 months)
About $1.59M to plan with; retiring in about 2 years
Open: health cover, beneficiaries, risk profile
Suggested opportunityBusiness banking relationship becomes a wealth relationship
Stage 6 of 6
On the record
Facts used
Deposit $2.4M · spending $15,000/mo · retire in 2 yrs · tax est. $450,000
Rule applied
24-month liquidity · $1M advisor threshold
Approved rule set
Your wealth guidance rules, v4 (illustrative)
What the customer saw
In-app message, with an offer to meet his advisor
Stage 1 of 6
What Monstro noticed
Her paycheck now comes from a new employer
Take-home up about $600 a month
Old 401(k): $186,000, shared with you
Stage 2 of 6
Monstro asks
MonstroDid your life and disability cover end with your last job?
KarenI think so. The new plan starts in 90 days.
MonstroDoes your new employer match your 401(k), and from when?
KarenYes, up to 4%, from day one.
Stage 3 of 6
Thinking it through
Life eventsNew employer in payroll deposits since October 15.
Cash flow and debtAbout $600 more take-home a month.
Insurance90 days with no employer life or disability cover.
Retirement and benefitsContributing at least 4% captures the full match.
TaxHigher pay: worth checking withholding on the new W-4.
Investments$186,000 old 401(k): leave it, move it to the new plan, or roll it to an IRA.
Stage 4 of 6
Checks your rules
Retirement rollover policy→Show the options; a licensed advisor recommends
Coverage-gap threshold→A gap over 30 days is flagged
Referral to a licensed advisor→Over $100,000: offer an advisor conversation
Approved compliance language→Rollover wording from your approved library
Stage 5 of 6
The guidance
Your bankIn your app · now
Congratulations on the new role, Karen. Three things worth a look: you may have no life or disability cover for the next 90 days; contributing at least 4% gets your full match from day one; and you have three options for your old 401(k), each with different fees and choices. Would you like to talk them through with one of our advisors?Book a timeNot now
Brief for your banker
Her banker
New employer since Oct 15; take-home up ~$600/mo
90-day gap in life and disability cover
Old 401(k) $186,000: options shown, no recommendation made
Customer asked to talk
Suggested opportunityRollover conversation with a licensed advisor
Stage 6 of 6
On the record
Facts used
New payroll source · 401(k) $186,000 (shared) · 4% match (customer)
Rule applied
Coverage gap over 30 days · rollover options, no recommendation
Approved rule set
Your retirement guidance rules, v4 (illustrative)
What the customer saw
In-app message, with an offer to talk to an advisor
Stage 1 of 6
What Monstro noticed
$1,500 a month to an investment account at another firm, shared with you
Balance $68,000, 90% in stocks
Plan: buy within 11 months
Stage 2 of 6
Monstro asks
MonstroWhat is your household income, including anyone buying with you?
Priya and DevAbout $165,000 together.
MonstroWhere are you hoping to buy, and in what price range?
Priya and DevCharlotte, around $450,000.
Stage 3 of 6
Thinking it through
Real estate$450,000 home: 10% down is $45,000, plus about $13,000 in closing costs.
Investments$61,000 of the $68,000 is in stocks, 11 months before they need it.
Financial safetyThree months of spending, about $18,000, should stay aside after closing.
Cash flow and debtWith a $405,000 mortgage and their car loan, debt-to-income is about 28%.
InsuranceHomeowners cover at closing; life cover to match the mortgage.
Stage 4 of 6
Checks your rules
Mortgage criteria→Debt-to-income within your limit
Emergency-fund policy→Three months of spending kept after closing
Savings products→Money needed within 24 months belongs in savings
Approved compliance language→Borrowing shown as an estimate, not an offer
Stage 5 of 6
The guidance
Your bankIn your app · now
You're close to a $450,000 home. Right now about $61,000 of your down payment is in stocks, 11 months before you need it; a 20% market fall would cost about $12,000. Moving it into savings as the date gets closer protects it. Plan to keep about $18,000 aside after closing. Based on what you've shared, you may be able to borrow around $405,000. This is an early estimate, not an offer.Book a timeNot now
Brief for your banker
Mortgage specialist
Buying in Charlotte in ~11 months; target $450,000
Household income ~$165,000; DTI ~28% with the new mortgage
$68,000 saved at another firm; $61,000 in stocks
Down payment $45,000 + closing ~$13,000 + reserve $18,000
Suggested opportunityPre-approval, and the savings now going to another firm
In-app message, with the estimate labeled as not an offer
Stage 1 of 6
What Monstro noticed
Banks with you through your app
Shares that she's expecting her first child in May
Take-home about $1,900 a week
Stage 2 of 6
Monstro asks
MonstroWill either of you take unpaid leave, and for how long?
AliciaI'll take 12 weeks. Six are paid.
MonstroDo you have life cover and a will that names a guardian?
AliciaOnly cover through work. No will yet.
Stage 3 of 6
Thinking it through
Life eventsFirst child due in May.
Cash flow and debtSix unpaid weeks at $1,900: about $11,400 less take-home.
Financial safetyBuild a buffer of about $11,400 before May.
InsuranceCover through work only, and it ends if she changes jobs.
Estate and philanthropyNo will, so no named guardian.
Education planningA 529 plan started at birth has 18 years to grow.
Stage 4 of 6
Checks your rules
Next-generation policy→Guide her directly, in her own channels
Household-relationship policy→Link to her father's household only with her consent
Consent to share with family→Nothing shared with her father's banker without her say-so
Approved compliance language→Wording from your approved library
Stage 5 of 6
The guidance
Your bankIn your app · now
Congratulations, Alicia! A few things to get ready before May: set aside about $11,400 to cover your unpaid weeks, look at life cover that stays with you if you change jobs, and write a will that names a guardian. A 529 plan can start the day your baby arrives. If you'd like, we can introduce you to the banker who works with your father.Book a timeNot now
Brief for your banker
Her father's banker
Alicia has chosen to share: baby due in May
Open: leave buffer, life cover, will and guardian
Ready for an introduction: yes
Suggested opportunityA relationship with the next generation, years before the transfer
Stage 6 of 6
On the record
Facts used
Due date May (customer) · 6 unpaid weeks (customer) · take-home $1,900/wk
Rule applied
Next-generation policy · consent before any family link
Approved rule set
Your household guidance rules, v4 (illustrative)
What the customer saw
In-app message, with an optional introduction
1 / 6
The customer decides. You are there when they do.
Figures are illustrative.
Guidance, not insights
An insight tells a customer…
Monstro guidance tells them…
What happened in one account
What to do about their whole financial life
“Your dining spending rose 20% this month.”
“Most of your down payment is invested in stocks, and you plan to buy in 11 months. Here’s how much is at risk and what you could move.”
Triggered by a transaction
Triggered by a life change, and connected across tax, savings, debt, investments and protection
Built from the vendor’s logic
Built from your products, policies and house views
A notification
Guidance for the customer and a brief for their banker
of Americans say they want more guidance when deciding where to invest.
What it means
Personalized human guidance becomes economically difficult to provide at scale for smaller relationships. Many households with meaningful assets have no dedicated advisor.
of bank customers say their provider always personalizes the information they receive.
What it means
A financial institution’s wealth business serves a small slice of its customers. Everyone else gets products, statements and an app, but rarely guidance made for them.
“The more you invest, the more the ecosystem creates a moat for you in the company because you know more about the client and you know more about the advisor...”
Mary Callahan ErdoesChief Executive OfficerAsset & Wealth Management
Public statement, linked to its source. Its inclusion does not imply any relationship with or endorsement of Monstro.
“...being able to deploy that with AI to the desktop of advisors and the desktop of bankers has meant that we've been able to deliver twice as many net flows per advisor over the last five years.”
Marianne Lakethen Chief Executive OfficerConsumer & Community Banking
Public statement, linked to its source. Its inclusion does not imply any relationship with or endorsement of Monstro.
“A $5 trillion off-us opportunity with existing clients. That's $5 trillion in investable assets belonging to clients who already bank with us and already trust us.”
Public statement, linked to its source. Its inclusion does not imply any relationship with or endorsement of Monstro.
“By understanding how their behaviors are changing, and what they’re trying to achieve, we can advance our digital and AI capabilities to deliver personalized insights and proactive advice.”