rob walker (from the nyt) finally nails why the idea of "design thinking" makes my skin crawl.
second paragraph from the bottom on the core77 interview:
"of course, this is from me as an outsider, but the thing I hear from the design world is "we are artists who solve problems." but the problem with that is the discussion doesn't seem to start with asking, "what are the five biggest problems in the world?" it seems to start someplace else. and wherever it starts is what leads to 200 choices for toothbrushes."
right questions, wrong people. or to put it another way: my biggest issue with design thinking is that the emphasis is always on the word "design," when it really ought to be on the word "thinking."